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SummaryLegal & StatusTimelineNetworkOwnership & ManagementShareholdersUltimate Beneficial OwnerGeographyFinancialsFinancial HealthDocuments

APPLICADO LTD

🇬🇧United Kingdom•Private Limited Company (Ltd.)•Proposal to strike off

Summary

Country🇬🇧United Kingdom
StatusProposal to strike off
Registration Number08398934
Founded12/02/2013
PurposeOther information technology service activities; Advertising agencies
AddressApplicado Ltd, 20 Wenlock Road, London, N1 7GU
Confirmation StatementNext due: 26/02/2025; Last made up: —

Legal & Status

Legal FormPrivate Limited Company (Ltd.)
StatusProposal to strike off
Registration Date12/02/2013
Registry AuthorityCompanies House
Registered Capital—

Source: UK Companies House · Last updated: 03/12/2025

Timeline (26 events)

16/05/2026

Status changed

active → active — active proposal to strike off

01/02/2025

Status changed

active → active - proposal to strike off

12/02/2013

Appointed Mark Andrew Brown (person)

Appointed as Director

Network

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Network depth

Ownership & Management

Persons with significant control

Mark Andrew Brown

25–50% shares · 25–50% voting rights

Appointed: 06/04/2016

37.5%
Catrina Joyce Barnes

25–50% shares · 25–50% voting rights

Appointed: 06/04/2016

37.5%
Mark Andrew Brown

25–50% shares · 25–50% voting rights

Appointed: 06/04/2016

37.5%

Officers & directors

Catrina Joyce Barnes

Director

Appointed: 09/07/2014

—
Mark Andrew Brown

Director

Appointed: 12/02/2013

—

Ownership Timeline (2 changes)

06/04/2016

Appointed Mark Andrew Brown (person)

Person with significant control

06/04/2016

Appointed Catrina Joyce Barnes (person)

Person with significant control

Shareholders

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Ultimate Beneficial Owner

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Geography

Headquarters

Applicado Ltd

20 Wenlock Road

London

N1 7GU

Financials

Key figures from annual accounts filings.

Convert to

2015

Profit / (loss): £-1.6K

Key figures

Profit / (loss)

2014—
2015£-1,603
2016£314
2017—
2018—
2019—
2020—
2021—
2022—
2023—

Total assets

2014£-1,601
2015£-1,601
2016£316
2017£340
2018£-8,850
2019£-25,474
2020£-56,146
2021£-17,954
2022£-10,433
2023£7,435

Net Assets Liabilities

2014—
2015—
2016—
2017£340
2018£-8,850
2019£-25,474
2020£-56,146
2021£-17,954
2022£-10,433
2023£7,435

Equity

2014—
2015—
2016—
2017£340
2018£-8,850
2019£-25,474
2020£-56,146
2021£-17,954
2022£-10,433
2023£7,435

Current Assets

2014£3,874
2015£3,875
2016£19,690
2017£35,084
2018£76,049
2019£58,954
2020£29,254
2021£48,641
2022£91,786
2023£142,176

Net Current Assets Liabilities

2014£399
2015£-1,601
2016£316
2017£190
2018£16,285
2019£-4,635
2020£-49,618
2021£-15,272
2022£16,891
2023£30,482

Total Assets Less Current Liabilities

2014£399
2015£-1,601
2016£316
2017£340
2018£16,817
2019£-4,403
2020£-48,989
2021£-13,259
2022£25,803
2023£37,864

Debtors

2014—
2015£0
2016£15,724
2017—
2018—
2019—
2020—
2021—
2022—
2023—

Creditors

2014—
2015—
2016—
2017£0
2018£25,667
2019£21,071
2020£7,157
2021£4,695
2022£36,236
2023£30,429

Number Shares Allotted

2014—
20152
20162
2017—
2018—
2019—
2020—
2021—
2022—
2023—

Par Value Share

2014—
2015£2
2016£2
2017—
2018—
2019—
2020—
2021—
2022—
2023—

Average Number Employees During Period

2014—
2015—
2016—
2017—
2018—
2019—
20202
20212
20222
20232

Amount Specific Advance Or Credit Directors

2014—
2015—
2016—
2017£0
2018£8,825
2019£10,526
2020£9,455
2021£10,355
2022£11,193
2023£29,005

Amount Specific Advance Or Credit Made In Period Directors

2014—
2015—
2016—
2017£0
2018£19,349
2019£24,010
2020£577
2021£15,459
2022£27,996
2023£28,279

Amount Specific Advance Or Credit Repaid In Period Directors

2014—
2015—
2016—
2017£0
2018£10,524
2019£22,309
2020£20,558
2021£16,359
2022£6,448
2023£10,467

Called Up Share Capital

2014—
2015£2
2016£2
2017—
2018—
2019—
2020—
2021—
2022—
2023—

Cash Bank In Hand

2014—
2015£3,875
2016£3,966
2017—
2018—
2019—
2020—
2021—
2022—
2023—

Creditors Due After One Year

2014£2,000
2015—
2016—
2017—
2018—
2019—
2020—
2021—
2022—
2023—

Creditors Due Within One Year

2014£3,475
2015£5,476
2016£19,374
2017—
2018—
2019—
2020—
2021—
2022—
2023—

Fixed Assets

2014£0
2015—
2016—
2017£150
2018£532
2019£232
2020£629
2021£2,013
2022£8,912
2023£7,382

Net Assets Liabilities Including Pension Asset Liability

2014£-1,601
2015—
2016—
2017—
2018—
2019—
2020—
2021—
2022—
2023—

Profit Loss Account Reserve

2014—
2015£-1,603
2016£314
2017—
2018—
2019—
2020—
2021—
2022—
2023—

Share Capital Allotted Called Up Paid

2014—
2015£2
2016£2
2017—
2018—
2019—
2020—
2021—
2022—
2023—

Shareholder Funds

2014£-1,601
2015£-1,601
2016£316
2017—
2018—
2019—
2020—
2021—
2022—
2023—

Tangible Fixed Assets

2014—
2015—
2016£150
2017—
2018—
2019—
2020—
2021—
2022—
2023—

Tangible Fixed Assets Additions

2014—
2015—
2016£224
2017—
2018—
2019—
2020—
2021—
2022—
2023—

Tangible Fixed Assets Cost Or Valuation

2014—
2015—
2016£224
2017—
2018—
2019—
2020—
2021—
2022—
2023—

Tangible Fixed Assets Depreciation

2014—
2015—
2016£74
2017—
2018—
2019—
2020—
2021—
2022—
2023—

Tangible Fixed Assets Depreciation Charged In Period

2014—
2015—
2016£74
2017—
2018—
2019—
2020—
2021—
2022—
2023—
Metric2014201520162017201820192020202120222023
Profit / (loss)—£-1,603£314———————
Total assets£-1,601£-1,601£316£340£-8,850£-25,474£-56,146£-17,954£-10,433£7,435
Net Assets Liabilities———£340£-8,850£-25,474£-56,146£-17,954£-10,433£7,435
Equity———£340£-8,850£-25,474£-56,146£-17,954£-10,433£7,435
Current Assets£3,874£3,875£19,690£35,084£76,049£58,954£29,254£48,641£91,786£142,176
Net Current Assets Liabilities£399£-1,601£316£190£16,285£-4,635£-49,618£-15,272£16,891£30,482
Total Assets Less Current Liabilities£399£-1,601£316£340£16,817£-4,403£-48,989£-13,259£25,803£37,864
Debtors—£0£15,724———————
Creditors———£0£25,667£21,071£7,157£4,695£36,236£30,429
Number Shares Allotted—22———————
Par Value Share—£2£2———————
Average Number Employees During Period——————2222
Amount Specific Advance Or Credit Directors———£0£8,825£10,526£9,455£10,355£11,193£29,005
Amount Specific Advance Or Credit Made In Period Directors———£0£19,349£24,010£577£15,459£27,996£28,279
Amount Specific Advance Or Credit Repaid In Period Directors———£0£10,524£22,309£20,558£16,359£6,448£10,467
Called Up Share Capital—£2£2———————
Cash Bank In Hand—£3,875£3,966———————
Creditors Due After One Year£2,000—————————
Creditors Due Within One Year£3,475£5,476£19,374———————
Fixed Assets£0——£150£532£232£629£2,013£8,912£7,382
Net Assets Liabilities Including Pension Asset Liability£-1,601—————————
Profit Loss Account Reserve—£-1,603£314———————
Share Capital Allotted Called Up Paid—£2£2———————
Shareholder Funds£-1,601£-1,601£316———————
Tangible Fixed Assets——£150———————
Tangible Fixed Assets Additions——£224———————
Tangible Fixed Assets Cost Or Valuation——£224———————
Tangible Fixed Assets Depreciation——£74———————
Tangible Fixed Assets Depreciation Charged In Period——£74———————

Documents

Compulsory strike-off action has been suspended

13/02/2025

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First Gazette notice for compulsory strike-off

28/01/2025

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Change of director details

15/08/2024

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Change of director details

14/08/2024

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Change of director details

14/08/2024

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Confirmation statement

26/02/2024

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Micro company accounts made up to 28 February 2023

30/11/2023

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Change of registered office address

26/09/2023

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Micro company accounts made up to 28 February 2022

28/02/2023

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Current ratio (2016)Current ratio
1.02×
YoY profit / (loss) (2015 vs 2016)YoY profit / (loss)
+119.6%
Return on assets (net) (2016)Return on assets (net)
99.4%
Equity ratio (2023)Equity ratio
100%
YoY total assets (2022 vs 2023)YoY total assets
+171.3%

Financial Health

Derived ratios from annual accounts. Values are omitted when data is missing or not meaningful.

Growth

YoY net current assets (2014 vs 2015)
-501.3%
YoY profit / (loss) (2015 vs 2016)
+119.6%
YoY total assets (2015 vs 2016)
+119.7%
YoY net current assets (2015 vs 2016)
+119.7%
  1. –
  2. –
  3. –APPLICADO LTD
YoY total assets (2016 vs 2017)
+7.6%
YoY net current assets (2016 vs 2017)
-39.9%
YoY total assets (2017 vs 2018)
-2,702.9%
YoY net current assets (2017 vs 2018)
+8,471.1%
YoY total assets (2018 vs 2019)
-187.8%
YoY net current assets (2018 vs 2019)
-128.5%
YoY total assets (2019 vs 2020)
-120.4%
YoY net current assets (2019 vs 2020)
-970.5%
YoY total assets (2020 vs 2021)
+68%
YoY net current assets (2020 vs 2021)
+69.2%
YoY total assets (2021 vs 2022)
+41.9%
YoY net current assets (2021 vs 2022)
+210.6%
YoY total assets (2022 vs 2023)
+171.3%
YoY net current assets (2022 vs 2023)
+80.5%

Efficiency & returns

Return on assets (net) (2016)
99.4%

Working capital & liquidity

Current ratio (2014)
1.11×
Net current assets (2014)
£399
Current ratio (2015)
0.71×
Net current assets (2015)
-£1,601
Current ratio (2016)
1.02×
Net current assets (2016)
£316
Net current assets (2017)
£190
Net current assets (2018)
£16,285
Net current assets (2019)
-£4,635
Net current assets (2020)
-£49,618
Net current assets (2021)
-£15,272
Net current assets (2022)
£16,891
Net current assets (2023)
£30,482

Capital structure

Equity ratio (2017)
100%
Equity ratio (2023)
100%
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